Are you seeking to develop your BigCommerce web site and join with potential prospects and improve gross sales? If sure then allow us to inform you that integrating social media into your BigCommerce web site is usually a game-changer for all of your advertising and marketing efforts.
With billions of social media customers worldwide, it’s no shock that companies are turning in direction of the ability of social media, to have interaction with their viewers, construct their model, and drive gross sales. Furthermore, social networking channels has turn out to be a vital part of modern-day advertising and marketing. On this article, we’ll discover the highest 5 advantages of integrating social media into your BigCommerce web site that may show you how to perceive the ability of social media advertising and marketing in scaling up gross sales as your final objective. So, let’s start:
#1 Will increase Model Consciousness
Social media offers companies with a platform to achieve a bigger viewers and join with potential prospects in a approach that conventional advertising and marketing strategies can’t. So, by sharing content material on this platform, you possibly can expose your model to a wider vary of individuals and improve your possibilities of being seen by those that could also be within the services or products that you simply’re displaying.
For instance, let’s say you run a style retailer on BigCommerce. So, by integrating your social media accounts into your web site, you possibly can show your Instagram feed on the homepage, showcasing newest style developments, consumer evaluations, product updates, and extra. This may result in a rise in model consciousness and your followers which is able to in the end result in extra gross sales.
Therefore, by integrating social media into your BigCommerce web site, you possibly can simply faucet into the potential pool of shoppers and create model consciousness. With time, it’ll translate into driving extra visitors and gross sales into your small business.
#2 Improves Buyer Engagement
Social media offers companies with a direct line of communication with their prospects, enabling them to have interaction with their viewers in a extra significant approach. By integrating your social media accounts into your BigCommerce web site, you possibly can encourage prospects to have interaction along with your model on a extra private degree.
In accordance with a examine by Sprout Social, 83% of shoppers admire it when manufacturers reply to their questions/feedback on social media. This makes it extra probably for shoppers to suggest a model. Thus, by integrating social media into your retailer, you possibly can enhance buyer engagement and construct stronger relationships along with your viewers which might result in having a extra loyal buyer base in future.
#3 Accelerates Web site Site visitors
By sharing your web site hyperlinks on social media, you possibly can drive extra guests to your web site, and in the end improve your possibilities of making a sale. For instance, let’s say you run a house decor eStore on BigCommerce. So, by sharing images of your merchandise/design concepts on Fb, after which together with a hyperlink to your web site in your Fb web page, you possibly can encourage prospects to go to your retailer and discover extra of your deliverables. This not solely helps to extend your social media presence, but additionally in partaking straight along with your audience; and get extra footfalls to your retailer.
Nonetheless, there’s extra to getting extra visitors to your on-line retailer, than to what meets the attention. For starters, your web site must be responsive throughout individuals’s gadgets – regardless of the sort they like whereas being energetic on social media. That is the place you want the experience of specialists from trusted BigCommerce growth firm like CodeClouds. Their workforce of execs who could make your web site responsive and appropriate with totally different browsers and gadgets.
#4. Will increase Gross sales
Social media may assist companies to extend their gross sales by offering prospects with a straightforward strategy to buy merchandise straight from their most popular social media platform. And while you combine it along with your BigCommerce web site, you possibly can present prospects with a seamless buying expertise, decreasing the probability of deserted purchasing carts and bettering buyer satisfaction.
One firm that has efficiently built-in social media into its eCommerce web site to extend gross sales is Nike. This sports activities attire retailer presently has over 281 million followers on Instagram and recurrently promotes their merchandise on the platform. Additionally they use Instagram to hyperlink on to product pages on their eCommerce web site, permitting prospects to buy merchandise with out leaving the platform.
#5. Improves Search Engine Optimization
Creating social media profiles in your model and integrating them into your web site can improve your on-line visibility and enhance search engine rankings as properly. Social media channels like Fb, Twitter, and Instagram have excessive area authority and may help drive extra visitors to your web site, which in flip boosts your search engine rankings.
One nice instance of a model that has successfully built-in social media into its BigCommerce web site to enhance its website positioning is Trend Nova. The style retailer has a robust presence on social media platforms like Instagram and Fb, the place they recurrently put up images of their clothes on fashions and influencer collaborations. By integrating its social media profiles into its web site, Trend Nova has been in a position to improve their on-line visibility, drive extra visitors to their web site, and enhance their search engine rankings. At the moment, they’re one of many top-performing style retailers on social media which have an extremely excessive engagement price on their posts.
Integrating social media into your BigCommerce storefront can present a number of advantages to your small business, together with improved website positioning, elevated on-line visibility, and extra alternatives for buyer engagement. Moreover, you can too construct model consciousness, drive extra visitors to your web site, and in the end improve your gross sales and income.
When you haven’t already, it’s time to start out incorporating social media into your BigCommerce technique. Take one step at a time—you possibly can start with creating profiles on platforms that align along with your model and audience, and ensure to hyperlink them to your web site. Then you possibly can create and share partaking content material that showcases your services or products that encourage your followers to go to your web site.
Keep in mind, with the best method, social media may help take your on-line enterprise to the following degree. So, what are you ready for? Begin integrating social media into your BigCommerce web site at the moment and begin reaping its advantages!